Airtel’s Wynk Music app crosses 50 mn downloads

Wynk Music, Bharti Airtel’s carrier-agnostic music-streaming app, on Friday said it has crossed the 50-million-download mark, about two and a half years after it was launched. It added that it has seen 200% growth in the number of songs streamed every day over the last one year.

The number of songs streamed is a measure of a music app's stickiness and popularity.

Wynk also said it was getting 1 lakh installs every day, and as many as 45% of its users were non-Airtel customers.

“We will continue to bring more in-app innovations and make significant investments,” said Kartik Sheth, CEO, Wynk.

Wynk claims to house over 3 million songs from more than 500 labels in 12 regional languages. It has entered into streaming partnerships with nearly all content providers and labels in the industry, the company said. Bollywood is the most popular music category on the app, making up almost 54% of total song plays. English music makes up to 26% while regional music comes third with 20% song plays.

As for monetisation, Sheth said the company has rolled out a few app monetisation pilots, which it plans to scale up.

Airtel Wynk competes with the likes of Times Internet’s Gaana, Saavn, Apple Music, Guvera, Rdio and Hungama.

In June 2016, Saavn had secured an undisclosed amount of strategic investment from Guy Oseary, CEO of talent management agency Maverick Records.

In April 2016, Hungama Digital Media Entertainment had raised $25 million (around Rs 165 crore) in a round led by Chinese smartphone maker Xiaomi Inc.

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