For Times Internet Ltd, a subsidiary of Bennett, Coleman & Co. Ltd, the year 2011 was a year of collaborations and a plethora of product launches. But the digital arm of the media conglomerate seems to keep a live dashboard handy to keep track of its fast-evolving growth plans. Over the next 12 months, the company intends to partner with brands who have emerged as market leaders, but need the TIL platform to help them sell and distribute products.
For instance, only a couple of months ago, Nokia India teamed up with Indiatimes Shopping to launch its online store NokiaShop. And going forward, TIL will collaborate with a lot more consumer, technology or non-technology brands to become their e-commerce and logistics partners. But most interestingly, Times Internet is looking at creating relevant content (a core competency, if one keeps in mind the media platform) around these products, so that it can integrate commerce with content to ensure enhanced customer engagement.
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