Event-related content archiver Eventifier raises funding from Kae Capital

Eventifier, a startup that archives all event photos, videos, slides, tweets, conversations and more from the web, has raised an undisclosed amount in funding from Kae Capital and startup accelerator The Startup Centre (as part of being an incubatee company of the accelerator).

The Chennai-based startup was founded by the trio of Jazeel Ferry, Nazim Zeeshan and Mohammed Saud. It came to In50hrs (an idea-to-prototype platform by The Startup Centre for developers and product designers) with an idea for a stock market alert app, but later pivoted during the event and built the prototype for Eventifier.

How it works

A user has to submit the official hashtag for a specific event, post which Eventifier collates the event-related content from all social media streams like Twitter, YouTube, Instagram, Facebook, Flickr, SlideShare, etc. It then archives all the content in one dedicated event page. The web app also sorts content formats into different categories such as photos, videos, slides and tweets. It charges $19 for its standard single-event package and its clients include NASA, Hadoop, Clinton Foundation, among others.

“Post event, all event data and social conversations are lost. So event organisers struggle with the task when they want to connect to future audiences and sponsors with conversations and content of past events. Eventifier automatically aggregates and archives all event data and content. The data would help event organisers who seek to connect to future audiences and sponsors,” read a post on the site.

The startup claims to be getting 17,000 unique visitors on a monthly basis. Over 10 per cent of the users convert into customers (most of them are from Germany and the South-east Asia) and as of now, the company has archived more than 1,000 events.

“All of this was built in India, without stepping into the US. The bottom line is that you can build global companies from anywhere,” said Vijay Anand, founder at The Startup Centre.

Other investments by Kae Capital include in December last year and Fortunepay in October last year.

(Edited by Sanghamitra Mandal)

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