Snapdeal, the largest group buying site in the country, has been quickly ramping up its product sales. The two-year-old company, which has forayed into product sales nearly three months ago, already claims to be the largest e-tailer of lifestyle products.
“We have the highest traffic, compared to any other e-commerce site in India. In fact, we are the largest e-tailers in product categories like watches, sunglasses, personal care items, perfumes and jewellery,” said Kunal Bahl, founder and CEO of Snapdeal.
According to Bahl, there are 11 million registered users on Snapdeal and about one in eight online users ‘browse and buy’ from Snapdeal. The recent set of numbers from ComScore suggests that Snapdeal.com led the coupon category with 5.2 million visitors, followed by Mydala.com with 1.4 million visitors and Crazeal.com with around 1 million visitors.