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Shivani Poddar and Tanvi Malik co-founded FabAlley.com, operated by High Street Essentials Pvt. Ltd, in 2012 as an online fashion house for women.

The company raised seed funding from the Indian Angel Network in 2013 and mobilised $2 million in its Series A round from investors led by early-stage investment firm India Quotient.

In recent years, the company has strengthened its focus on offline retail. In an interaction with VCCTV, Poddar talks about the company’s aim to open more offline stores, revenue targets and funding plans.

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