loyalty programmes
Consumer
22 January, 2018
How can companies measure effectiveness of loyalty programmes?
Loyalty programmes are not only about offering reward points or discounts to consumers. They are essentially aimed at encouraging consumers ......
General
13 December, 2017
Brands need to create a dialogue with millennials: panellists at VCCircle summit
Millennials pose a different challenge for brands because they are a generation not committed to a single brand, said panellists ......
TMT
15 December, 2016
Make emotional connect with consumers to boost loyalty, say panellists at VCCircle summit
Human connection, love for the brand and an emotional connect with the consumer are some of the major drivers of ......
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