How can companies measure effectiveness of loyalty programmes?

By TEAM VCC

  • 22 Jan 2018

Loyalty programmes are not only about offering reward points or discounts to consumers. They are essentially aimed at encouraging consumers to stay connected with a brand and buy its services or products again and again. One way to measure the efficacy of loyalty programmes is through redemption of points. A panel of industry executives at the News Corp VCCircle India Loyalty Conclave 2017 discussed the strategies that can result in higher redemption of points.

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