GrowthSchool

B2B startups tapping social media, playing rap songs to create funding buzz

Earlier this month, business-to-business (B2B) software-as-a-service (SaaS) platform Rocketlane played a rap song to announce their Series A funding. It went viral on social media with music entrepreneur Nikhil Chinappa offering to remix the rap.   Likewise, ......

• Nikhil PatwardhanRanjani Raghavan