Social networking startup Affimity gets $1.2M in angel funding

Social networking startup Affimity said on Wednesday it has raised $1.2 million (around Rs 8 crore) in an angel round of funding from Silicon Valley investors and its founders.

The Bengaluru- and San Francisco-based company didn’t disclose the names of the investors in a press statement.

The company was founded by Venkata Ramana, Amar J Singh and Parveen Mittal in 2014.

It plans to use the funding to expand its services in India and overseas, besides strengthening its team.

Affimity is a social media platform for users to focus on their passions and interests. It says it only displays posts that are relevant to the users' interest.

“Our immediate plan is to provide better content and community experience as we reach out to more people. We are continuously adding channels as well as customising each of them to suit the requirement of that particular community,” Mittal, who is also the country manager for India, said in the statement.

Affimity, which is available on Android and iOS, aims to have a global user base of 10 million by the end of 2016 with about 40 per cent coming from India. It didn’t say how many users it has currently.

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