California- and Bangalore-based software-as-a-service (SaaS) platform Omnify, which is operated by Omnify Inc, has raised seed funding worth $150,000 (around Rs 96 lakh) from Google India MD Rajan Anandan, Shoogloo Group CEO LD Sharma and Airwoot co-founder Saurabh Arora, it said in a statement.
A few other investors also participated in the round through equity crowdfunding platform LetsVenture.
With the funding, the objective is to make the technology stack much better for small businesses in a way that makes it easier for them to grow faster and automate operations, the company said.
Founded in 2016 by Manik Mehta and Kabandi Saikia, the company provides a platform that helps small service businesses manage e-commerce transactions, scheduling and communication with customers.
It provides booking system, payment processing, scheduling and customer management, among others. The firm claims to have over 850 businesses and 1,600 professionals from around 56 countries as clients. It also claims to have completed online transactions worth more than $250,000 through the platform. The firm’s clients mainly include fitness, recreation and sports companies.
“The question is not online vs offline. Businesses need to be where their customers are. Hence, omnichannel—Web, mobile, social and chat—is the way forward,” said Mehta.
“Payments are also an important part of our business model as we charge a small fee on every transaction. Already, almost half a million dollar worth of services have been sold through Omnify, of which 60% have been online transactions,” said Saikia.
Other SaaS startups include Bangalore-based Capillary Technologies Pvt. Ltd which acquired a minority stake in Noida-based customer relationship management services startup Exclusife Technosoft Pvt. Ltd last month.
Earlier this month, Bengaluru-based Quicko TechnoSoft Labs Pvt. Ltd, which runs a SaaS platform under the Whatfix brand, raised $3.6 million (Rs 24 crore) in a Series A round led by Stellaris Venture Partners.
Also, Mumbai-based payment services startup Airpay secured Rs 24 crore ($3.6 million) as part of a Series A round led by Kalaari Capital and existing investor Rakesh Jhunjhunwala last month.
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