Pet care startup TailsLife raises bridge round from Exfinity Ventures chairman

ShorTails Technology Pvt. Ltd, which runs pet care startup TailsLife, has raised an undisclosed amount in a bridge round from existing investor Exfinity Ventures chairman V Balakrishnan.

Former CommonFloor executive and TailsLife founder Balaji Ramesh told VCCircle that the round is still open and other investors are also likely to participate. “We will use the latest round of investment to add more value to our services and products line-up. We are also revamping our user interface and user experience more seamless.”

Ten months into its October 2015 launch, Tailslife had raised seed capital of Rs 60 lakh ($93,742) from Encube Venture Partners LLP, besides a clutch of investors, including Mohan Kumar, a partner at Norwest Ventures Partners; Niswin Enterprise director Nishanth Ramkutty; and former Infosys CFO Balakrishnan, among others.

In Bengaluru, TailsLife serves frozen pet food under the FURRESH brand, and will soon launch two new dog meal products. The app provider is working on introducing on-demand services, such as pet sitting, walking and home grooming, besides offering a healthy meal solutions.

Pet care

In the pet care segment, Delhi-based luxury pet products portal Heads Up For Tails had raised $2 million from a group of high net worth individuals in a pre-Series A round. It had previously raised $1 million in seed funding from undisclosed investors.

Other pets-focused startups are, a platform which allows dog owners find temporary homes; Delhi-based Collar Folk, which plans holidays for people who would like to take their pets along during vacations; Gurgaon-based Doggie Dabbas, a pet food ordering platform offering customised, nutritious and balanced diet for dogs; and Bengaluru-based Dogsee Chew, which sells natural and organic food for dogs.

Another player,, run by Gurgaon-based Petsglam Services Pvt. Ltd, had also received an undisclosed amount of funding from Ratan Tata, chairman emeritus of Tata Sons, in January 2016.

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