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Lifestyle e-tailer Koovs in talks to raise $53M

By Anuradha Verma

  • 06 Oct 2015
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Lifestyle e-tailer Koovs in talks to raise $53M

Koovs plc, the parent of Indian lifestyle e-commerce venture Koovs.com, is in talks with existing and other investors to raise £35 million (around $53 million, or close to Rs 350 crore) for stepping up its marketing spends to better compete with peers.Koovs, which runs on an inventory-based e-commerce model, competes ......

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