The four pillars of the financial services business – namely transacting, borrowing, investing and risk management – remain the same for customers both in rural and urban areas.

But the products and delivery need creative as well as conservative solutions. How are financial services companies reconciling the twin objectives? A panel of executives from banks, investment firms and other financial services companies discussed the matter at the News Corp VCCircle FinServ Summit 2017 in Mumbai last month.

Watch the video to know more.

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