Prithvi Durai - Author at VCCircle
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Prithvi Durai

Prithvi Durai specializes in the consumer goods sector, with a keen focus on how major investments are driving the growth and transformation of private, consumer-driven brands.

Apax Partners picks up minority stake in ready-to-cook brand iD Fresh

Consumer

05 January, 2026

Apax Partners picks up minority stake in ready-to-cook brand iD Fresh

Private equity firm Apax Partners has struck its first deal in an Indian company in over a year, picking up ......

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VC-backed haircare brand Traya eyes new categories, offline play for expansion

Consumer

05 January, 2026

VC-backed haircare brand Traya eyes new categories, offline play for expansion

Traya, a direct-to-consumer haircare brand that counts venture capital firm Fireside Ventures and mid-market private ......

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Bottomline: After tepid FY25, Peepul-controlled Unibic bets on demand recovery

Consumer

05 January, 2026

Bottomline: After tepid FY25, Peepul-controlled Unibic bets on demand recovery

Revenues of cookie maker Unibic Foods India Pvt Ltd, which is backed by Peepul Capital, remained muted in the financial ......

Agritech firm Arya.ag raises Series D funding from GEF Capital

TMT

02 January, 2026

Agritech firm Arya.ag raises Series D funding from GEF Capital

Agritech platform Arya.ag, operated by Arya Collateral Warehousing Services Pvt Ltd, has raised Rs 725 crore (about $80.......

Pro
Flashback 2025: Haldiram's takes the cake in this year's top consumer deals

Consumer

29 December, 2025

Flashback 2025: Haldiram's takes the cake in this year's top consumer deals

Dealmaking activity in India’s consumer and consumer-technology sectors remained robust in the year gone by, with many......

Pro
Flashback 2025: New PE record, large VC vehicles buoy fundraising momentum

Finance

26 December, 2025

Flashback 2025: New PE record, large VC vehicles buoy fundraising momentum

India saw a homegrown private equity firm shattering fundraising records for the second year in a row in 2025 while ......

Warburg Pincus, Bharti to acquire 49% of Haier's India arm

Consumer

24 December, 2025

Warburg Pincus, Bharti to acquire 49% of Haier's India arm

​US-based private equity giant Warburg Pincus and billionaire Sunil Mittal-led Indian conglomerate Bharti Enterprises ......

Pro
Indian chemical firms line up for CABB Chemicals' European unit

Manufacturing

24 December, 2025

Indian chemical firms line up for CABB Chemicals' European unit

A clutch of Indian chemical companies is evaluating the European operations of CABB Chemicals, a Germany-headquartered ......

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PE firms Samara Capital, Convergent Finance to up stake in FMCG company

Consumer

24 December, 2025

PE firms Samara Capital, Convergent Finance to up stake in FMCG company

Homegrown private equity firms Samara Capital and Convergent Finance have signed an agreement to increase their stake in......

HCL Tech's software arm to buy two firms to strengthen data, AI vertical

TMT

23 December, 2025

HCL Tech's software arm to buy two firms to strengthen data, AI vertical

HCLSoftware, the software division of Indian IT services firm HCL Technologies, plans to acquire two foreign companies ......