Big companies such as Mahindra & Mahindra, TAFE and John Deere have started experimenting with a pay-per-use model for tractors and other farm equipment. This is not only disrupting the age-old ownership model but also providing farmers who can’t afford to buy an opportunity to benefit from new technologies and products. Will this new strategy bring in newer avenues for business? How does it help smaller farmers improve productivity? Top industry executives discussed these issues at the News Corp VCCircle Food & Agri Investment Summit 2017, held in Mumbai last month. Watch the video for more.

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