WebEngage, a user engagement software-as-a-service (SaaS) startup run by Webklipper Technologies Pvt. Ltd, has raised more than $10 million (around ₹76 crore) in a Series B round led by SWC Global Fund, according to regulatory filings. This followed the company raising $6 million from Singularity Ventures in June, the filings showed.
The ongoing round is expected to see the startup raise $18-20 million, said two people aware of the development requesting anonymity.
The round also saw participation from existing investors IQ Fund and Blume Ventures who invested ₹18 crore and ₹8 crore respectively. Individual investors Sonali Patel and Kushal Jayesh Khandwala also took part.
In May, WebEngage announced it will be working with Adani Group to streamline the group’s consumer engagement efforts. The group companies include Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty and Adani Capital.
WebEngage counts companies like Unilever, L’Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, eXtra Stores, GoIbibo as its clients.
The Mumbai-based startup was founded by Avlesh Singh and Ankit Utreja in 2011.
It provides marketing automation software that helps business-to-customers (B2C) companies derive more revenues from existing customers and anonymous users.
WebEngage’s solutions allow online businesses to run promotions and offers on their websites and gather customer insights.
In 2018, WebEngage raised an undisclosed amount from former Facebook executive Chamath Palihapitiya-led Social Capital. It had previously raised two rounds of funding, from Indian Angel Network and New York-based GTI Capital respectively.
In 2016, Bengaluru based-based Capillary Technologies Pvt Ltd took a minority stake in WebEngage.
