Three misssteps that hurt Sixth Sense-backed The Ayurveda Company
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Three misssteps that hurt Sixth Sense-backed The Ayurveda Company

By Aman Rawat

  • 05 Jun 2025
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Three misssteps that hurt Sixth Sense-backed The Ayurveda Company
The Ayurveda Co.'s founder Param Bhargava (left) and co-founder and CEO Shreedha Singh

Earlier this week, direct-to-consumer (D2C) Ayurveda-focused beauty brand The Ayurveda Company (TAC), backed by Sixth Sense Ventures, sparked confusion when co-founder and CEO Shreedha Singh posted a message on LinkedIn suggesting the brand was shutting down.   Singh urged consumers to shop from the website “one last time”, fueling speculation about the company’s future. ......

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