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The multi-million-dollar stake churn in Patanjali Ayurved that nobody knows

Consumer

10 May, 2017

The multi-million-dollar stake churn in Patanjali Ayurved that nobody knows

Exactly a decade ago Patanjali Ayurved Ltd, the consumer goods company endorsed by yoga guru Baba Ramdev, allotted shares to ......

How Patanjali outsmarted older rivals to become India's No.2 FMCG firm

Consumer

05 May, 2017

How Patanjali outsmarted older rivals to become India's No.2 FMCG firm

Patanjali Ayurved Ltd, the fast-moving consumer goods company endorsed by Yoga guru Baba Ramdev, has overtaken several older and more ......

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Game-changer: How Indian businesses are fiercely protecting their brands

Consumer

20 April, 2017

Game-changer: How Indian businesses are fiercely protecting their brands

Bademiya, which was established in 1946 at Mumbai’s Colaba, had to painstakingly build its reputation over the years to emerge ......

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Jiva Ayurveda plans OTC foray, more clinics for expansion

Consumer

01 April, 2016

Jiva Ayurveda plans OTC foray, more clinics for expansion

Jiva Ayurvedic Pharmacy Ltd plans to start selling over-the-counter healthcare and consumer goods, as the spectacular success of yoga guru ......

Decoding Patanjali's popularity

Consumer

20 February, 2016

Decoding Patanjali's popularity

A premium product but an economical price tag. That is what yoga guru Baba Ramdev-backed brand Patanjali Ayurved promises customers. ......

Shunned by retail chains, Patanjali created its own shelves

FMCG

19 February, 2016

Shunned by retail chains, Patanjali created its own shelves

It’s a tiny shop with no fancy lights or glass panels. Iron shelves lined against the walls hold cartons, bottles ......

Patanjali, Baba's billion-dollar baby

Consumer

18 February, 2016

Patanjali, Baba's billion-dollar baby

Naina Singh no longer buys her skincare products from the upscale showrooms of Greater Kailash in Delhi. This home-maker now ......

Patanjali Ayurved ties up with Future Group to sell products

Consumer

09 October, 2015

Patanjali Ayurved ties up with Future Group to sell products

Retail major Future Group today entered into a partnership with Baba Ramdev-promoted Patanjali Ayurved to sell the latter's FMCG products ......