loyalty programmes

Consumer

22 January, 2018

How can companies measure effectiveness of loyalty programmes?

Loyalty programmes are not only about offering reward points or discounts to consumers. They are essentially aimed at encouraging consumers ......

General

13 December, 2017

Brands need to create a dialogue with millennials: panellists at VCCircle summit

Millennials pose a different challenge for brands because they are a generation not committed to a single brand, said panellists ......

TMT

15 December, 2016

Make emotional connect with consumers to boost loyalty, say panellists at VCCircle summit

Human connection, love for the brand and an emotional connect with the consumer are some of the major drivers of ......