Online ad firm Vizury Interactive Solutions Private Limited has closed its Series A funding led by Ojas Venture Partners and Inventus Capital Partners. The amount raised was not disclosed. Gautam Balijepalli of Ojas Venture Partners and Parag Dhol of Inventus Capital will join Vizury’s board.

Inventus has made nine investments to date including TeliBrahma, Insta Health Solutions, redBus and FundsIndia. Inventus had its first exit recently, when Hitachi Consulting acquired Sierra Atlantic. Ojas

Inventus Capital Partners Managing Director Kanwal Rekhi said, "In Vizury, we saw a high-calibre team with a demonstrated understanding of the dynamics of online advertising. Given its considerable traction with Indian e-commerce/travel players, Vizury seems well poised to successfully offer its services to the AsiaPac and European markets as well."

“The Vizury team has developed a cutting edge solution that has delivered significant value for customers across geographies. We believe that the company has a significant role to play in the global internet advertising market through its innovative solutions,"said Balijepalli.

Vizury offers a proprietary behavioral targeting engine and its flagship solution is Visitor Relationship Management, which was launched in June 2009. VRM is a 1:1 messaging solution that enables an

advertiser to engage in conversations with its website visitors using display advertisements.

It leverages a proprietary platform that powers audience segmentation, dynamic messaging and response optimization. VRM clients include advertisers in travel, ecommerce, banks and financial services, small businesses, Internet businesses and telecom firms. Cleartrip is an adopter of Vizury’s VRM solution.

The investment will be used for expanding the client base in India and internationally, and enhancing the platform with new products and solutions.

“The online advertising industry is going through a very dynamic phase currently. We foresee a tremendous potential to create value for all the stakeholders by being at the cusp of cutting edge technology, sophisticated data modeling and marketing domain expertise. VRM is one of our propositions in this direction and has already created measurable value for players across verticals in multiple geographies. We believe this is the model of the future for this industry”, said Chetan, CEO of Vizury.

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