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Seoul-headquartered LG Electronics has said that it is going to brand all its artificial intelligence-aided home appliances, consumer electronics products and services under ThinQ, a company statement said.

According to the company, ThinQ products will have deep learning capabilities and will also communicate with one another. ThinQ devices can communicate with LG's partner devices as well.

“Products based on the ‘DeepThinQ’ platform will transmit various kinds of information to cloud servers, and will become smarter as time passes, as they can educate themselves," the statement added.

The ThinQ platform will evolve based on data gathered from AI-powered home appliances and other commercial robots. The company also said that its AI platform can support voice and video recognition.

At the prestigious Consumer Electronics Show (CES) 2017, LG said that it was going to include WiFi on all of its premium appliances launched in the same year, thus laying the groundwork for DeepThinQ.

In June last year, LG launched its Artificial Intelligence Lab in Seoul to marry together all its diverse AI-based research in voice, video and sensors. LG’s AI Lab has contributed to the development of a space-learning air conditioner, intelligent refrigerators, washing machines and robot vacuum cleaners.

“The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better. AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating,” Han Chang-hee, head of LG’s Global Marketing Center, said during the launch of the AI lab.

LG is also believed to be working on a store guidance robot that will be deployed at the Incheon International Airport. Reports suggest that the robot, which can communicate in Korean, English, Chinese and Japanese, will help passengers navigate throughout the airport.

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