Leela and Kempinski part ways, ending 25-year-old alliance

Hotel Leelaventure Ltd, which owns and operates hotels under the brand Leela, and Kempinski Hotels have decided to part ways, ending a 25-year old alliance. This comes after the company started phasing out its alliance beginning 2012.

“This will allow The Leela to further consolidate its sales and marketing network, while facilitating Kempinski Hotels’ direct penetration of the important Indian market,” the company said in a release.

After October 1, 2013, both the companies would have separated their alliances and their brands. Earlier, the two companies had parted ways for most of its properties except the property Leela Kempinski in Gurgaon.

“The strong cooperation enjoyed by the two luxury brands over more than two decades has immensely benefited both The Leela and Kempinski, and helped significantly increase brand awareness globally and in the Indian market,” Captain Krishnan Nair, chairman emeritus and founder of the company, said.

Leela Palaces Hotels and Resorts owns and operates eight properties across the country, including those in Mumbai, New Delhi, Bangalore, Chennai, Udaipur, Goa, Kovalam (Kerala) and Gurgaon. The company has new properties under development including a 60-room one in Bangalore which will be launched shortly.

(Edited by Joby Puthuparampil Johnson)

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