Nirvana’s U.S. CEO, Manu Kaushish
Los Angeles-based Zealot Networks, Inc is said to have acquired Mumbai-headquartered Nirvana Digital, a multi-channel YouTube network.
While the financial terms of the deal were not disclosed, a combination of cash and stock was used for the transaction, streamdaily.tv, which first reported the development, said.
E-mails sent to Nirvana Digital and Zealot did not get a response till the time of writing this news report.
The streamdaily.tv report said Nirvana, which specialises in Bollywood-related content creation and distribution, is Zealot’s first international acquisition.
"With 232 million internet users (according to Lighthouse Insights) and more than 65 per cent of internet traffic streaming from mobile, India seems like a pretty good start when looking outside the US borders,” Conn Fishburn, co-founder and chief strategy officer of Zealot, told the publication.
“Nirvana, which has outposts both in San Francisco and Mumbai, appealed to Zealot because it owns all the channels under its network and has an in-house content studio located in Mumbai," Fishburn added.
Nirvana Digital has a collection of over 200 channels. Last year, the company claimed to have crossed the milestone of one billion views. It claims to have a collection of over 250,000 videos.
In addition to YouTube, Nirvana creates and distributes content on video platforms such as Netflix, Hulu, Amazon, Apple iTunes and others.