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Is the car-leasing strategy of Ola, Uber working?

04 September, 2017

Ride-hailing firm Ola has secured a loan of Rs 1,000 crore from Yes bank to finance its cab-leasing business. Ola and its main rival Uber offer cab-leasing in a bid to attract and retain drivers. But the strategy hasn’t achieved the success the two companies desired. Watch the video for an evaluation of cab-leasing as a business strategy and whether it can work in the long term.

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Is the car-leasing strategy of Ola, Uber working?

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