Ahmedabad-based NSI Infinium Global Pvt Ltd, the company behind the hybrid e-commerce marketplace, has acquired Bangalore-based digital marketing agency ODigMa Consultancy Solutions Pvt for an undisclosed sum. This acquisition will help Infibeam expand e-commerce and digital marketing services to existing and potential clients.
Started in 2011, ODigMa provides strategy, digital marketing and technical services to companies across major retail and services sectors to enhance their customer engagement and brand experiences. The company has built social applications and campaigns on Facebook, Whatsapp and Twitter for clients in India and abroad. ODigMa has a client base of over 400 brands, including Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign and Philips.
ODigMa will continue to render its services with current team capabilities in Bangalore, Mumbai and Delhi.
"With the largest footprint of merchants in India using Infibeam's technology platform, we will build tools and processes to deliver transformational marketing services for SMEs and enterprise clients by attracting the best talent in the industry," said Advit Sahdev, CEO of ODigMa.
Founded in 2007, Infibeam offers millions of products in categories such as books, movies, music, mobiles, electronic gadgets & computer, apparel, jewellery and footwear, among others.
“The acquisition will expand our digital marketing capabilities in the key areas of social media and SEO, SEM, etc, complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition, Infibeam will be able to offer digital marketing to thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers,” said Sachin Oswal, COO, Infibeam.
(Edited by Joby Puthuparampil Johnson)