I Say Organic’s founder on funding challenges, running a niche business and more

Delhi-based I Say Organic Pvt. Ltd was founded by Ashmeet Kapoor in late 2011 to deliver organic food directly from farmers’ groups to customers across the national capital region. The startup has grown since then to record annual revenue of Rs 5 crore. The company is now looking to enter the processed food sector. In an interaction with VCCTV, Kapoor talks about the prevalent skepticism around organic food, lack of investor enthusiasm in the sector and the company’s plans. Watch the video for more.

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