Hear it from experts driving mobile strategies at Flipkart, Snapdeal, Makemytrip, and PayTM; What is mobile first strategy bringing to promising brands including Uber, Snapdeal & TaxiforSure; How is the content driving mobile entertainment business for Hungama, Nazara & Mauj Mobile; What is the monetization strategies for Zomato, LINE & wechat in the Indian context. We bring together these upcoming brands to discuss their mobile first strategy at the Techcircle Mobile Forum on June 25th in New Delhi.
Another highlight for the forum would be an exclusive fireside chat with Dippak Khurana, Co-founder & CEO, Verv.mobi.
Besides Techcircle will also present some of the most promising mobile start-ups through our curated “Techcircle Showcase†programme. If you are a mobile entrepreneur and want to present your company, write to ravi.bisht@vccircle.com
Updated Agenda
8:30am - 9:40am
Tea, Networking & Registration
9:40am - 9:50am
Introductory Note
9:50am - 10:35am
Panel I: Mobile as a platform to re-define the way of doing businesses
Mobile driving sustainable businesses in retail, entertainment, OTA & other consumer service space
Among the various sectors influenced by mobile and mobile-led services, which sectors are grabbing the biggest pie in fuelling businesses? How successful is mobile as a medium in re-defining corporate marketing strategies? How to run entire business through mobile? How effective mobile-centric services are in acquiring large scale customer base? What are the new concerns opened up for mobile-preferred businesses? How do they make money?
10:35am - 11:20am
Panel II: Mobile Commerce
The trend of purchasing goods “on the move†is engaging more & more customers on to mobile however the larger question remains is to which categories are gaining transactions from mobile customers? What are the recent developments seen in the m-commerce space in India? Are the customers sticky towards just the low-value items or even transacting big on mobile? What are the barriers for m-commerce adoption in India?
11:20am - 11:40am
Tea & Networking Break
Insights: Short Panels on buzzing mobile categories
11:40am - 12:20pm
Insights 1: Entertainment at its peak: Mobile Music, Video Streaming & Gaming market
What is it that is accelerating mobile entertainment sector? What is the potential size of market for ringtones, full track services & music videos on the mobile platform? Are gaming app witnessing high download figures? What are the challenges in discovering right mobile music and games app from app stores? What is the current monetization picture for music & gaming industry in India?
12:20pm – 12:50pm
Fireside chat with Dippak Khurana, Co-Founder & CEO, Verv.mobi
12:50pm – 1:50pm
Lunch & Networking
1:50pm – 2:30pm
Insights 2: Mobile Enterprise, Analytics and Intelligence
Growing use of mobile technology has impacted almost every function of today’s businesses and we now stand at a point where enterprise mobility, intelligent mobile & mobile analytics are becoming priorities for any growing organization. What opportunities one sees in these upcoming technologies? How is it helping the organizations improve efficiency, reduce turn-around times, and communicate effectively?
2:30pm – 3:15pm
Panel III: Mobile Apps: Discovery, engagement and monetization
What model will accelerate Indian operators to enhance the app ecosystem & cash cow the app stores? Which categories will dominate mobile applications market in India? Biggest pain point s for mobile apps - acquire customers, drive engagement and monetize, the main worry is how to open doors for large scale user base? What are the opportunities for paid apps segment?
3:15pm – 3:45pm
Tea & Networking
3:45pm – 4:15pm
Techcircle Showcase
Here representatives of exciting and innovative mobile companies will make presentations on their business, differentiation, traction, product market opportunity and how they will disrupt existing ecosystem to create value. (To be a part of this session, share your interest at shikha.gupta@vccircle.com)
4:15pm – 5:00pm
Insights 3: Creating technology & innovations around mobile advertising space
Very boring banners and displays have put the ad world in limbo, where is the innovation seen in mobile ad vertical? Will local based advertising add fillip to the dull mobile advertising market? Is LBA changing the game? In terms of traffic & monetization which category continuous to lead the pack? How are marketers using mobile as a medium for promoting their brand ads?
5:00pm onwards
Techcircle Unwind
Continue the energy and networking of the day with more social time with top entrepreneurs and leading investors over cocktails.
