India’s fourth-largest software services firm HCL Technologies has appointed Matt Preschern as executive vice-president and chief marketing officer of the company, as per a stock market disclosure.
Preschern will lead marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value.
“Matt brings a global view and proven track record of implementing strategies that have accelerated growth for some of the world’s most successful technology companies,” Anant Gupta, CEO, HCL Technologies, said in the statement.
While commenting on his appointment, Preschern said, “HCL has build an enviable position globally driven by its unique philosophy of relationship beyond the contract, unmatched global delivery network and robust client relationships. I look forward to drive the HCL brand to even greater heights and contribute to its fast growth and market leadership.”
Preschern has an experience of over 20 years in marketing and strategic business development.
Prior to his appointment at HCL Technologies, Preschern was senior vice-president and enterprise chief marketing officer at Windstream where he led overall brand management, demand generation and digital content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, PR and industry analyst relations.
Previously, he also held several leadership positions at IBM including vice-president of marketing for the North America Business Consulting Services organisation.
Born and educated in Austria, Matt is an MBA from Emory University’s Goizueta Business School.