Former Infosys exec invests in B2B sales assistant Clodura
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Pune-based automated lead generation startup Clodura Systems Pvt. Ltd has raised an undisclosed amount of investment from a high-net-worth individual (HNI), a top company executive told

The investment was made by Ajay Dubey, an IIT Kanpur alumnus, who has 36 years of experience with IT firms such as Infosys, Patni Computer Systems, Persistent Systems and Uniken.

The startup will use the funding for product development, sales and marketing.

The firm was founded in 2016 by Kapil Khangaokar, who previously worked with IT firms such as Calsoft.

Clodura finds leads for business to business (B2B) services companies using machine learning. Working as a sales assistant, Clodura helps managers spot more customers and facilitates faster conversion of deals. The company claims to have a dozen customers and counts Clarion Technologies, Cybage and Harbinger Group among them.

"We are aiming to have more than 40 customers by April 2017, and then go for a Series A funding round," said Khangaokar. and Zoho are among the top sales-tech companies globally. HubSpot, Marketo and Act-On provide marketing automation services.

The marketing technology and lead generation startups that have emerged in India over the last couple of years include LeadSquared and Spini, though they have a long way to go before they can compete with global peers.

LeadSquared’s SaaS-based model enables clients to capture leads across the Internet. Users can then track, manage, engage and follow up on leads till a transaction is closed. Spini is a referral platform that helps sales professionals get leads through people who have access to relevant information and to monetise those leads.

Another startup called Refiral offers a customised service campaign where users can track and measure their analytics.

Some of the startups in the space have attracted investors’ attention. Blueshift Labs, a US-based marketing automation startup that has Indian-origin founders, secured $8 million in a Series A funding round in January 2016. Enterprise automation suite Wigzo raised $500,000 in a pre-Series A funding round in December 2015.

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