Mumbai-based private equity firm ASK Pravi Capital Advisors has appointed Ajitabh Banerji as a vice-president.

Prior to joining ASK Pravi, Banerji was working with ICICI Venture as a vice-president. He has also worked at Blue River Capital, American Express and GE Commercial Finance.

He has more than seven years of experience including five years in the Indian private equity industry with various stages of the investment cycle such as sourcing, evaluating, structuring & executing deals, post investment monitoring and exits.

Banerji comes with bachelors & masters degree in biochemical engineering & biotechnology from IIT Delhi and MBA from IIM Ahmedabad.

Founded early this year, ASK Pravi Capital Advisors Pvt. Ltd. seeks to provides growth capital to small and mid-sized companies which are operating in India. The firm chases firms in leisure, healthcare, wellness, food and beverages sectors. It typically aims to invest between $10 million and $15 million in its portfolio companies.

Pravi Capital, a domestic private equity firm founded by former ICICI Venture executives, is partnering with ASK Group, a diversified financial firm, to launch its maiden PE fund worth $250 million.

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