Yes bank hires senior execs from ICICI, Kotak as COO, CMO
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Amid concerns over exposure to fraud-hit firms and ahead of fund raising plans, Yes Bank has appointed two senior executives from ICICI Bank and Kotak Life Insurance.

The mid-sized private lender said in a stock-exchange filing that it has appointed Anita Pai as chief operating officer and Jasneet Bachal as chief marketing officer of the bank.

The new appointees will report to Ravneet Gill, managing director and chief executive officer at Yes Bank.

The new management changes add to the attempts to assuage concerns of the bank's health and performance.

Pai will be responsible for operations & service delivery (OSD) and information technology functions of the bank. She would establish operations with the help of technology and focus on augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments.

Previosuly, she worked as senior general manager at ICICI Bank, and was also heading its ATM business, branch banking service and phone banking. She worked for over 20 years with the ICICI Group including a stint at ICICI.

She was also associated with Prudential Life Insurance Company Limited and HDFC Limited. 

Jasneet Bachal will be responsible for the marketing function and will drive the brand, retail, corporate marketing and corporate communication strategy of the bank, the statement said.

In her last role, Jasneet was the head of marketing, products and e-insurance at Kotak Life Insurance and was responsible for brand management, customer experience and engagement, product development and management, sales support, online business, corporate communication. Prior to that, she worked with Kotak Mahindra Bank.

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