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What online retailers must do to understand shoppers

30 June, 2017

Cash on delivery remains the most preferred payment method for consumers buying online while 60% of online purchases happen during office hours. These are some of the trends that online retailers need to watch out for in a bid to align their offerings with consumer behaviour. A panel of entrepreneurs at the News Corp VCCircle E-commerce Summit 2017 delved deeper to understand the online consumer and what makes them buy.

Watch the video to know more.

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What online retailers must do to understand shoppers

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