Private equity giant Warburg Pincus will buy a minority stake in the direct-to-home television arm of Bharti Airtel Ltd, a decade-and-a-half after reaping blockbuster gains on its investment in the mobile-phone company.
An affiliate of Warburg Pincus will purchase 15% of Bharti Telemedia from Bharti Airtel and 5% from another Bharti group company. Billionaire Sunil Bharti Mittal-led Airtel will own 80% of the DTH arm once the deal closes.
The New York-headquartered PE firm is investing in a Bharti group company for the second time. It had first invested in Bharti Airtel in 1999 and again in 2001, putting in a total of $292 million.
Warburg had sold its stake in Bharti Airtel in three tranches in 2004 and 2005, pulling out a combined $1.83 billion in what remains its largest exit in India and one of the largest by any PE firm in India. In fact, the highly profitable exit highlighted India as an investment destination and turned PE firms’ attention to the South Asian nation.
Vishal Mahadevia, managing director and co-head of Warburg Pincus India, said Airtel’s DTH business was “well positioned to capitalise on incremental growth in digitisation and new TV penetration” in smaller towns and rural areas. As part of the transaction, Warburg managing director Viraj Sawhney will join Bharti Telemedia’s board.
The deal is also one of the largest by Warburg in India. The PE firm has stepped on the gas in India since last year and has invested near $1.5 billion over the past year-and-a-half.
This includes an investment of $360 million in Tata Technologies Ltd, $283 million in ICICI Lombard General Insurance, $109 million in Clean Max Solar, $77 million in Kalyan Jewellers India Ltd and about $120 million in multiplex chain PVR Ltd this year. It also invested a total of $200 million in logistics companies Rivigo Services Pvt. Ltd and Stellar Value Chain Solutions Pvt. Ltd last year.
For Bharti Airtel, the investment comes at a time when it has been looking to raise money to pare its debt. Last month, Bharti Airtel had sold a stake in its tower arm as part of its debt-reduction efforts.
Bharti had launched its DTH operations under the Airtel TV brand in 2008. Airtel TV is now one of India’s largest DTH service providers and accounts for a fifth of the market with about 14 million subscribers and $550 million in revenue for the 12 months through September 2017.
Airtel TV it has 1,500 distribution partners and 158,000 recharge outlets in the country. The firm had hired Sunil Taldar as its CEO in December 2016.
The DTH segment has seen a lot of merger and acquisition activity in the recent past. In November, debt-laden mobile-phone operator Reliance Communications sold its DTH business to Veecon Media and Television.
Earlier this year, Videocon D2h agreed to merge with bigger rival Dish TV India Ltd to create Dish TV Videocon Ltd. In November 2017, the Dish TV’s parent Essel group acquired an additional stake in this merged entity.
Tata Sky, another large DTH player, has also attracted significant investor interest from private investment firms such as Singapore’s Temasek Holdings.