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India Inc reins in FY20 ad costs even as some ramp up in pre-Covid days

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India Inc reins in FY20 ad costs even as some ramp up in pre-Covid days

Corporate India curbed advertising expenses for 2019-20 even before the slowing economy took a turn ...

Ad-tech firm SyncMedia acquires media-measurement platform Adorithm

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Ad-tech firm SyncMedia acquires media-measurement platform Adorithm

Advertising-technology firm SyncMedia and Adtech Pvt. Ltd said on Tuesday it has acquired Adorithm ...

French advertising group Havas snaps up Indian experiential agency Shobiz

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French advertising group Havas snaps up Indian experiential agency Shobiz

Havas Group, a multinational advertising and public relations company based in France, has acquired ...

French advertising group Havas snaps up Indian digital agency Langoor

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French advertising group Havas snaps up Indian digital agency Langoor

Havas Group, a multinational advertising and public relations company based in France, has acquired ...

India among growth drivers but global online advertising expansion set to slow

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India among growth drivers but global online advertising expansion set to slow

Global advertising spend is expected to grow 4.6% in 2019, a dip from previous estimates, with ...

Rainmaker Ventures backs Singapore digital media marketing startup Oplifi

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Rainmaker Ventures backs Singapore digital media marketing startup Oplifi

Mumbai-based Rainmaker Ventures has invested $750,000 (Rs 4.93 crore) in Singapore-based digital ...

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Company watch: Amagi Media hits bull's-eye with targeted advertising play

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Company watch: Amagi Media hits bull's-eye with targeted advertising play

Bengaluru-based Amagi Media Labs Pvt. Ltd is unique in more ways than one. It has no CEO or chairman...

Turakhia brothers hit gold with another deal, sell ad-tech firm Media.net for $900 mn

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Turakhia brothers hit gold with another deal, sell ad-tech firm Media.net for $900 mn

A group of Chinese investors has acquired contextual advertising company Media.net, founded by ...