| Log in

Sports Marketing Firm Total Sports Asia Gets $15M From UK Fund

18 October, 2008

Total Sports Asia (TSA), a sports marketing agency with a pan-India presence, has raised $15 million in private equity funding from UK’s Nectar Capital.

TSA owns the media rights to various sporting competitions such as the US Open and badminton tournaments of Badminton World Federation. It also represents football teams such as Real Madrid, Spanish and Italian national football teams.

In India, TSA has tied up with real estate developer Nirmal Lifestyle Ltd to launch US Open branded real estate development. Under the tie up, Nirmal will recreate a replica of US Open clubs, villas, a world-class tennis academy and several other features in its developments.

The funds raised would be used for the company’s growth plans such as acquiring new rights, and also for potential acquisitions in mobile aggregation space, a release said. The company has operations in Southeast Asia, India, Japan, China and Korea.

Nectar Capital makes growth capital investments in sectors such as media, leisure, and creative industries.

Earlier this year, TSA made a few top management hires in India. It  hired Suvrangsu Mukherjee as managing director from IMG, where he was vice-president, in June this year. It has also appointed Prashant Kumar Singh as associate director, business development last month.

Some other companies operating in the sports marketing segment in India are IMG (which helped design Indian Premier League), Globosport and Nimbus.

“Despite the current global economic and financial environment, sports and entertainment in Asia is a sunrise industry,” said Marcus Luer, Group CEO of TSA, in a release.


View Comments
Leander Paes' Sports Management Firm Raises Angel Funding

Leander Paes’ Sports Management Firm Raises Angel Funding

TEAM VCC 9 years ago
Indian tennis player Leander Paes has landed angel funding for his&nbsp...
HT Media to buy 50.5% stake in Singapore-based sports content firm

HT Media to buy 50.5% stake in Singapore-based sports content firm

Arti Singh 1 year ago
HT Media Ltd has decided to pick up a 50.5% stake in Singapore-based digital...
Brand Capital backs Indian arm of Sotheby’s International Realty

Brand Capital backs Indian arm of Sotheby’s International Realty

Joseph Rai 6 months ago
Luxury real estate advisory services provider RealPro Realty Solutions Pvt. Ltd...
2 Comments
Animesh . 6 years ago

It is indeed interesting to know that sports and the entertainment industry is recession proof. lets hope it focuses more on marketing Formula 1 in India

Animesh . 6 years ago

It is indeed interesting to know that sports and the entertainment industry is recession proof. lets hope it focuses more on marketing Formula 1 in India

Regards,

animesh

http://www.sutrajobs.com

Sports Marketing Firm Total Sports Asia Gets $15M From UK Fund

Powered by WordPress.com VIP