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Sector watch: Startups, smaller mattress makers give Sleepwell, Kurlon a wake-up call

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Sector watch: Startups, smaller mattress makers give Sleepwell, Kurlon a wake-up call
Credit: 123RF.com

A couple of months ago, Wakefit Innovations Pvt. Ltd offered to pay interns up to Rs 1 lakh. All that the interns had to do was sleep on its mattresses for 100 nights. Call this just a marketing gimmick, but there is no denying that the online brand has made ......

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