Searchlight: Dhoti maker Premier group’s growth hinges on cotton prices, demand uptick
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Searchlight: Dhoti maker Premier group’s growth hinges on cotton prices, demand uptick

By Prithvi Durai

  • 22 Jan 2025
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Searchlight: Dhoti maker Premier group’s growth hinges on cotton prices, demand uptick
Shanthi Srinivasan, managing director, Premier Fine Linens

The Premier group, a Tamil Nadu-based yarn and textile maker known for selling dhotis under the Chakravarthy, Chalukya and other brands, faced pressures on revenue and profits in FY24 amid weakening consumer demand and fluctuating cotton prices.  The total revenue of the Coimbatore-headquartered group, which comprises eight companies, fell about 5.4% ......

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