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Messaging and voice API firm Route Mobile acquires Cellent

28 July, 2016

Messaging and voice API (application programming interface) company Route Mobile Ltd has acquired Mumbai-headquartered Cellent Technologies, it said in a statement.

Cellent Technologies, part of the Goel Group, has a presence in the application to person (A2P) messaging markets of the Middle East and Africa. It has a team of over 30 people and claims to have more than 250 customers.

“We are making strategic acquisitions to strengthen our presence in markets globally as well as to offer a wider set of products and services to our customers. This is our first such acquisition and we are delighted to have Cellent’s team and customers join the Route Mobile family,” said Rajdip Gupta, CEO of Route Mobile.

Route Mobile (formerly RouteSMS) offers technology solutions and services to mobile network operators (MNOs), enterprises, over-the-top content (OTTs), other SMS aggregators and resellers.

Its headquarters and R&D centre are based in Mumbai. It has offices in Canada (Toronto), Congo, India (Hyderabad, Mumbai, New Delhi, Pune), Nigeria (Lagos), UAE (RAK) and the UK (London) and employs close to 300 people.

According to a report by The Economic Times, Route Mobile is planning a public listing, and is also in talks with a Europe-based venture for a strategic alliance.

The company was founded in 2004, it and claims to route more than 2 billion messages per month over its proprietary technology.

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Messaging and voice API firm Route Mobile acquires Cellent

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