Magical Blends is the flagship brand of WYN Everyday Beauty, a company born with the dream of making quality personal care available to address the diverse and ever-changing needs of consumers. With a unique patented concept of personalised skincare, the brand aims to empower consumers by simplifying their multi-step beauty regimes. The idea of giving consumers the freedom to choose their own personalised skincare, basis their unique needs is what inspired the brand’s genesis. This is coupled with deep category and consumer understanding of the founder, Uttara Talapatra, who has almost two decades under her belt in the beauty and skincare categories.
Magical Blends understands that your skin can feel different on different days - sometimes dry, sometimes oily, sometimes blotchy and suffering from breakouts! It therefore designed a system of products that allows users to customize their skincare routines based on their specific needs, which can change with weather, diet, health, & schedules offering a truly personalized skincare experience.
Magical Blends was born after years of meticulous research & rigorous testing with experienced dermatologists formulators, and with real-life respondents. The products have been developed to work in tandem and to ensure that consumers can mix and match them without any safety worries. With two hydrating bases & six hard-working problem-solving serums, consumers can mix & match products to solve a wide range of concerns like acne, pigmentation, dullness, dryness, sun-damage, ageing, hydration and more. Designed to complement each other and work together seamlessly, this system allows you to achieve your personal skincare goals by designing the perfect blend that works for you!
The brand’s commitment to safety and efficacy is further evidenced by the fact that Magical Blends products are created using plant-based actives, with no nasties and no artificial fragrances or colours. The products have been launched after rigorous real-life consumer tests and with safety certifications by dermatologists.
Magical Blends aims to extend its concept of providing consumers with choice in related categories like eye care, lip care and body care and is actively looking at launching a cleansing range in the next few quarters.
With its unique skincare system, this brand gives you the freedom to embrace your skin's individuality, exactly the way you want!
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