Gurgaon-based Hector Beverages Pvt Ltd, which entered the beverages market with energy drink under the brand Tzinga, has witnessed an interesting 18 months since Sequoia Capital stepped in as an investor. Apart from introducing ‘Paperboat’ an ethnic India beverage brand, the company tried its luck at international markets and is ......
Launched as a support brand, ethnic beverages now outsell energy drink: Hector CEO
By Diksha Dutta
- 23 Sep 2014