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How Yum! Brands’ India expansion is deviating from global strategy; a peek at how it fared in 2013

By Diksha Dutta

  • 26 Feb 2014
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How Yum! Brands’ India expansion is deviating from global strategy; a peek at how it fared in 2013

Yum! Restaurants India, a part of Yum! Brands Inc, which runs a slew of quick service restaurant (QSR) chains, is the smallest of the four global geographical units for the NYSE-listed company, but has been the only division which reported a meaningful growth in 2013. The India unit, which also includes ......

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