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How Hokey Pokey ice-cream maker tweaked product strategy to drive growth

12 January, 2016

Drums Food International Pvt Ltd, the maker of Hokey Pokey ice cream, more than doubled its revenue last fiscal year after it changed the pricing and distribution strategies for it ....

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Drum Foods raises $6.6 mn from Verlinvest, others

Drum Foods raises $6.6 mn from Verlinvest, others

Debjyoti Roy 1 year ago
Drums Food International Pvt. Ltd said on Thursday it has raised Rs 44.5 crore (...
Ice cream & yoghurt maker Drums Food raises $635K afresh

Ice cream & yoghurt maker Drums Food raises $635K afresh

Debjyoti Roy 2 years ago
Drums Food International Pvt Ltd, the company which sells Hokey Pokey ice creams...
Ice cream retailer Hokey Pokey raises angel funding, eyes over $2.5M in Series A by year-end

Ice cream retailer Hokey Pokey raises angel funding, eyes over $2.5M in Series A by year-end

Diksha Dutta 4 years ago
Drums Food International, the company which makes and sells Hokey Pokey brand of...
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How Hokey Pokey ice-cream maker tweaked product strategy to drive growth

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