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Hector Beverages selling 1.5M bottles of energy drink Tzinga a month, eyeing break-even by March 2014

By Diksha Dutta

  • 21 Jun 2013
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Hector Beverages selling 1.5M bottles of energy drink Tzinga a month, eyeing break-even by March 2014

Gurgaon-based Hector Beverages Pvt Ltd, which operates under the brand Tzinga, has arguably emerged as the second biggest volume player in a tough energy drinks market in the country. Backed by a mass market pricing strategy, the firm claims it already sells around 1.5 million bottles of Tzinga a month ......

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