facebook-page-view
Advertisement

Ginger Hotels’ chief on reaching critical mass and pricing power in budget hotel business

By Lohit Jagwani

  • 23 Apr 2013
Premium
Ginger Hotels’ chief on reaching critical mass and pricing power in budget hotel business

India’s largest business conglomerate, the Tata Group, has been present in the hospitality business for over a century now, with its top-end offerings. It also expanded its presence in the sector by creating a budget hotel chain in 2004 under the brand Ginger. Although it had a first-mover advantage in ......

This is a Premium article. Please subscribe or log in to read the full story!

Here's a selection of our recent premium content.

Already a member? Click here to log in.
Advertisement
Advertisement