Food brand Ketofy chomps through pre-Series A funding from Indiabulls co-founder, others
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Wellversed Health Pvt. Ltd, a consumer company that operates online food brand Ketofy, has raised $250,000 (Rs 1.77 crore at current exchange rate) in a pre-Series A funding round from a clutch of investors including Tejinderpal Miglani, co-founder of diversified financial services group Indiabulls.

Other investors that took part in the round include Alok Mittal, co-founder and chief executive of non-banking financial company Indifi Technologies Pvt. Ltd, and Rohit Chanana, founder and managing partner of Sarcha Advisors, Gurugram-based Ketofy said in a statement on Tuesday.

Ketofy co-founder Aanan Khurma said the startup will use the funds it has raised to expand its presence, keeping in mind its mission of making an alternative line of food products for consumers with health issues such as metabolic problems and diabetes.

The startup says it is aiming to help over 100 million people who are struggling with lifestyle issues. It currently claims to be serving over 250,000 customers since it launched in March last year.

Its products include ultra-low carbohydrate and ultra-low glycemic food products created from natural ingredients. According to its website, the company also runs a subscription service for some of its products.

The startup is incubated by Gurugram-based sector-agnostic incubator Huddle, whose portfolio also includes companies such as Poshtick, Trillbit and Jade Forest.

Investor interest in the health-conscious and organic foods’ segments has grown recently. For example, earlier this month, healthy food company Kaarya Naturals Pvt. Ltd raised an undisclosed sum from Roots Ventures, a Mumbai-based multi-stage and sector-agnostic investment platform. The company markets its products under the Eighty20 brand.

Similarly, Suzette Gourmet Pvt. Ltd, which runs organic quick-service restaurant (QSR) chains under brands Kitchen Garden and Suzette, raised Rs 10 crore ($1.39 million) in a funding round from Yuj Ventures, an early-stage investment firm backed by the family office of Sid Yog, and existing investor DSG Consumer Partners.

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