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Exclusive: Myntra’s B2B retail arm gets $7.7 mn loan

18 October, 2017

​​Myntra Jabong India Pvt.​ ​Ltd,​ ​the business-to-business ​​​retail arm of​ ​Flipkart​-​owned fashion e​-​tailer​ ​​​Myntra,​ ​has secured ​a working capital credit ​of Rs 50 crore ($7.7 million)​ ​from Kotak Mahindra Bank, a ​person familiar with the development ​told VCCircle.

Following the transaction, the lender will have exclusive charge of the company’s raw material stocks, semi-finished and finished goods, consumable stores and receivables​, the person added.

​E-mail queries to Myntra seeking more information​ ​did not ​elicit a ​response ​immediately.

The​ ​development comes​ ​​​less than two months after VCCircle reported that ​​​the company had secured a similar facility ​of Rs 199 crore ($31.1 million​ then​) from Yes Bank​.

​While taking loans is not unusual in the corporate space, the extent of a company’s reliance on working capital credit is an indicator of its cash flow position and the business’ recovery cycle.

Flipkart’s other group entities have also resorted to loans for meeting their operational needs.​ ​In June last year, VCCircle had reported that Flipkart was in advanced talks to raise $300 million (Rs 2,000 crore then) in loans from Indian banks since the equity infusion it was seeking at a valuation of $15 billion looked like a long shot.

Last month, VCCircle reported that Flipkart India Pvt. Ltd, the wholesale cash-and-carry arm of Flipkart, secured a working capital credit of Rs 1,000 crore ($156.2 million) from Axis Bank,​ besides an existing Rs 375 crore facility it already had with the bank.​

​​Myntra Jabong India, earlier known as Quickroutes Internet Pvt. Ltd, was ​established in March 2017 as the B2B ​retailer​ ​to e-commerce marketplaces Myntra and Jabong, besides​ ​others.​ ​

Though the move was seen as complementary to ​the company’s private label ​push, ​and ​an effort ​to take advantage of 100% foreign direct investment in B2B e-commerce,​ ​the company is yet to reveal its strategy.​ ​

In ​an earlier interaction,​ ​Myntra CFO ​Dipanjan Basu​ had said that the corporate restructuring was done ​to ​have a dedicated focus on the ​B2B side of things.​ ​​

Industry experts​, however, feel the move is aimed at both leverag​ing the liberal FDI investment norms​ ​and comply​ing with the regulatory norm​ where​in a single seller cannot account for more than 25% of the annual sales ​of an e-commerce marketplace.​

“This is most likely an exercise to create an independent seller entity​ that can store ​Myntra’s private labels​ ​​as well as other brand​s’ merchandise​, ​and supply them to its associated marketplace entities, something similar to a WS Retail (for Flipkart) and Cloudtail (for Amazon).

Also, it also makes the process of fundraising easier and regulat​ion-​complian​t​,” said Satish Meena, senior forecast analyst at Forrester.​

It could also be part of ​Flipkart’s long​-term​ strategy to consolidate the number of sellers​, as well as control margins, sales ​and consumer experience, he added.​

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Exclusive: Myntra’s B2B retail arm gets $7.7 mn loan

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