Suchita Salwan, founder & CEO,
Little Black Book
Founded by Suchita Salwan, LBB started as an online discovery platform for food, events, lifestyle, culture, travel, shopping. The service focuses on curated and recommended listings in the city. Before starting LBB, Salwan worked with Wizcraft and BBC Entertainment India. Last year, FBPay co-founder Dhruv Mathur joined the LBB team as CTO and co-founder.
The startup has a network of content creators such as bloggers and news sites that distribute recommendations via LBB. It generates revenues through lead generation, event marketing and native content besides some banner ads.
The firm is also believed to be reviewing allowing transactions on its platform in partnership with third party merchants.
The company also aims to come up with personalised feed, chat features, and location based recommendations.
Others in this space include TownTrot, Nearify, EventsHigh and GoYaNo. In February, GoYaNo, an online marketplace for discovering events and restaurant deals, raised around $50,000 (Rs 35 lakh) in seed funding from Carclubindia.com founder Mukesh Kumar Gupta. In 2014, Nearify had secured an undisclosed sum in seed funding from Seedfund Advisors and India Quotient, with participation from Bedrock Ventures, a seed- and early-stage investor.
Nightlife planning apps such as OUWT, Happitoo, Instabounce also list events, lounges, clubs, gastropubs, gigs, besides offering exclusive deals and table booking to customers. OUWT raised $150,000 (around Rs 1 crore) from a group of undisclosed angel investors in November 2015. Happitoo raised Rs 50 lakh in angel funding in October 2015.
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