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DigitalF5 acquires digital marketing startup AdClear

29 May, 2017

Mumbai-based DigitalF5 Marketing Services Pvt. Ltd, which offers digital solutions to businesses, has acquired digital marketing firm AdClear in an all-stock deal, a top company executive said.

DigitalF5 co-founder Ravi Dubey said the acquisition of AdClear Digital Marketing Services LLP will help expand the company’s operations into Delhi. He didn’t disclose the deal value.

“We are in the end-to-end digital marketing solutions while AdClear’s expertise is in the area of performance-driven marketing, more specifically SEO (search engine optimisation) and SEM (search engine marketing). The acquisition will help complement each other’s operations,” Dubey told VCCircle.

AdClear will continue to operate as a separate brand for the next one year at least, but will eventually be merged with DigitalF5, he added.

As part of the acquisition, AdClear founder Ajay Anand will become the business head of DigitalF5, the company said in a statement. Some of AdClear’s key clients, including The Indian Express, LivPure.in, MyDreamHoliday.in, Cybex.in and Translabinnovations.com will be part of the acquisition.

AdClear, founded in February this year, provides performance-driven marketing solutions that include advertising on Facebook and Google, Google Analytics consulting, and SEO and web development.

An MBA by qualification, Anand has previously worked as the director of digital marketing at DAMAC Properties, UAE, where he was responsible for all digital functions such as sales channel, lead generation from paid and organic online media, e-commerce, analytics and social content marketing. In his earlier stints, he had handled digital marketing functions at Times Internet and Web18.

DigitalF5 was founded in 2015 by Dubey and Barin Mukherjee. It offers digital marketing solutions focused on technology, content and marketing for companies. Its key offerings are divided into three verticals—creative services, marketing services and technology services.

This includes website development and maintenance, marketing and maintaining the brand media campaigns, SEO and SEM, social media engagement and maintenance of the brand’s social media accounts. Besides, the company helps in creating media banners and other auxiliary services.

A postgraduate in computer science, Dubey had earlier handled digital marketing functions at Hungama and Web18. Co-founder and CEO Mukherjee handled the media and communication verticals at Hungama prior to co-founding Digitalf5. In his earlier stint, he had served at Mahindra & Mahindra and The Times of India handling the brand strategy.

DigitalF5 has worked with about 100 companies and brands till date including ITC, Bayer and Unilever.

The company has 54 employees and is present in Mumbai, Delhi and Kolkata. According to Dubey, the company plans to launch its operations in Bangalore soon.

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DigitalF5 acquires digital marketing startup AdClear

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