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Baby care products startup The Moms Co raises Series A funds

Amishi Consumer Technologies Pvt. Ltd, which runs pregnancy and baby care products firm The Moms Co., has raised $1 million (Rs 6.5 crore) in a Series A round of funding co-led by DSG Consumer Partners and Saama Capital, a company statement said.

The firm will use the funds to add more products across categories, expand its offline presence, invest in technology, and building the team, the statement added.

Malika Sadani and Mohit Sadaani founded the startup in May 2016
Founded in 2016 by Snapdeal’s former growth and strategy head Mohit Sadaani and former banker Malika Datt Sadani, the company did a soft launch of its products in March this year.

In March this year, it had raised an undisclosed amount in seed funding from co-founder of food startup Fingerlix and beverages firm PaperBoat Shripad Nadkarni, Nestle executive Nandu Nandkishore, and senior partners from McKinsey.

“Malika's vision in building natural premium products with a strong focus on product quality and safety above all else is what excited us most about The Moms Co,” Saama Capital managing partner and co-founder Ash Lilani said in a statement.

Recent deals in the baby and maternity care sector include parenting blog and kids’ events discovery startup mycity4kids, which in July this year secured fresh capital from its existing investors.

In April, media reports stated that Mumbai-based baby and kids’ products portal Hopscotch.in was in advanced talks to secure $20 million in a Series D funding round from new and existing investors.

In March, Bangalore-based parenting startup BabyOnBoard raised seed investment from a clutch of individual investors.

FirstCry, an e-commerce platform for kids and mothers, acquired Mahindra & Mahindra’s baby care business BabyOye in October 2016.

Mumbai-based parenting and baby care startup Kidsstoppress.com had raised an undisclosed amount from IIFL Wealth Management founder Karan Bhagat and a clutch of other angel investors in October last year.

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