Prithvi Durai - Author at VCCircle
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Prithvi Durai

Prithvi Durai specializes in the consumer goods sector, with a keen focus on how major investments are driving the growth and transformation of private, consumer-driven brands.

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Samara Capital, Convergent Finance double down on FMCG firm

Consumer

08 June, 2026

Samara Capital, Convergent Finance double down on FMCG firm

Homegrown private equity firms Samara Capital and Convergent Finance have increased their stakes in a fast-moving ......

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 Cactus Partners-backed Auric in advanced talks for Series B fundraise

Consumer

08 June, 2026

Cactus Partners-backed Auric in advanced talks for Series B fundraise

Zenith Drinks Pvt. Ltd, which offers Ayurveda-based wellness products under the Auric brand, is in an advanced stage of ......

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Sleepy Owl, Burger Singh backer Rukam Capital's second fund exceeds target

Finance

04 June, 2026

Sleepy Owl, Burger Singh backer Rukam Capital's second fund exceeds target

Venture capital firm Rukam Capital, which makes bets in early-stage consumer products and services companies in the ......

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The Pant Project looks to snag fresh funding, hires banker

Consumer

02 June, 2026

The Pant Project looks to snag fresh funding, hires banker

The Pant Project, a direct-to-consumer fashion brand that sells custom-made pants, is looking to raise a new funding ......

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Rukam Capital-backed perfume brand Fraganote set to raise Series A

Consumer

29 May, 2026

Rukam Capital-backed perfume brand Fraganote set to raise Series A

Luxury perfume brand manufacturer Fraganote Fragrances Pvt Ltd, which is backed by venture capital firm Rukam Capital, ......

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Xponentia, Elevation-backed The Souled Store logs topline jump in FY26

Consumer

22 May, 2026

Xponentia, Elevation-backed The Souled Store logs topline jump in FY26

Pop-culture apparel brand The Souled Store, backed by private equity firms such as Xponentia Capital, RPSG Capital, ......

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TVS Capital's Ramachandran on Fund IV strategy shift, deployment plans, and exits

Finance

22 May, 2026

TVS Capital's Ramachandran on Fund IV strategy shift, deployment plans, and exits

TVS Capital, a homegrown private equity firm backed by the TVS Group, plans to sharpen its focus on manufacturing-led ......

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Staples brand Organic Tattva looks for investors, hires banker

Consumer

20 May, 2026

Staples brand Organic Tattva looks for investors, hires banker

Organic Tattva, a bootstrapped organic staples and food products brand, is considering bringing in external investors on......

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Former Marico, Phillips exec joins Taparia family-backed investment firm

People

18 May, 2026

Former Marico, Phillips exec joins Taparia family-backed investment firm

A consumer sector professional who has worked with companies such as Marico Ltd and Phillips before founding and selling......

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Pulsar Capital leads race for South India-based restaurant chain

Consumer

18 May, 2026

Pulsar Capital leads race for South India-based restaurant chain

Dubai-headquartered investment firm Pulsar Capital is among the frontrunners to invest in a bootstrapped eatery chain ......